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The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Frizz to Fabulous

Before
After

After

How to use?

  • Wet your hair thoroughly Apply Shea Wavy Curl Shampoo to your scalp, massage gently, and rinse thoroughly.
  • Take a small amount of Shea Retention Curl Leave-In Moisturizer in your palm.
  • Apply evenly to damp or towel-dried hair, focusing on mid-lengths and ends.
  • Scrunch your curls gently to enhance definition and let them air dry or diffuse.
  • Style as desired—no rinse needed!
faqs

Frequently Asked Questions

Is this combo safe for colour-treated hair?

Yes, both products are safe and gentle for colour-treated or chemically-treated curls.

Will this help reduce frizz and define curls?

Absolutely! The shea butter, keratin, and silk proteins work together to smooth and define each curl.

How often should I use this combo?

Use 2–3 times a week, or as needed based on your hair’s moisture needs.

Can the leave-in be used with other styling products?

Yes, it layers well with curl creams, mousses, or gels.

Are these formulas clean and free from harmful ingredients?

Yes, they’re free from sulfates, silicones, and parabens—perfect for healthy curl care.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!