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The Science of Perfect Curls

Every curl has a unique structure, but they all share one need — lipid balance. Curly hair naturally loses moisture faster due to its coiled shape, making it prone to frizz, breakage and dullness.

Shea Curl is infused with Shea Collagen Therapy + 18-MEA, the critical lipid missing in damaged curls. With Soft, Medium and Strong Hold, Shea Curl adapts to every curl type — from loose waves to tight coils.

  • Replenishes lost lipids to restore the natural curl barrier
  • Strengthens the cuticle for defined, frizz-free curls
  • Seals in hydration without weighing curls down
  • Repairs damage for softer, bouncier curls

From Dry to Divine

Before
After

After

How to use?

  • Wet your hair thoroughly.
  • Apply Shea Wavy Curl Shampoo to your scalp and massage gently. Rinse thoroughly.
  • Take a small amount of Shea Retention Curl Leave-In Moisturizer.
  • Apply evenly on damp or towel-dried hair, focusing on mid-lengths and ends.
  • Scrunch curls gently and let them air dry or diffuse.
  • Style as desired—no rinse needed!
faqs

Frequently Asked Questions

Is this combo safe for color-treated hair?

Yes, both products are gentle and safe for colored or chemically-treated curls.

Does it reduce frizz and boost curl definition?

Absolutely! Shea butter, keratin, and silk proteins work together for smooth, defined curls.

How often can I use this combo?

Use 2–3 times a week for best results, or more often depending on your hair needs.

Can I use the leave-in with other stylers?

Yes! It pairs beautifully with curl creams, gels, or mousses.

Is it free of sulfates and parabens?

Yes, both formulas are clean and free from sulfates, silicones, and parabens.

The BG Promise

  • Cruelty-free

    We love animals. They don’t test our products.

  • Science driven

    If it doesn’t work, it doesn’t make the cut.

  • Eco-friendly

    Beauty shouldn’t cost the planet. With us, it doesn’t.

  • Proven efficacy

    Inspired by nature, backed by science.

  • Performance-tested

    Every product is tested, proven and ready to slay.

  • No-nonsense results

    Results over hype. Period.

Real people, real results!